Fastest-growing, Very Affluent, Highly Educated. There are 2.7 million South Asian Americans in the United States.

Their median household income is over $60,000 (the national average is $38,885), more than half are college graduates, and they are web savvy.

Asian Indians have an excellent comprehension of the English Language and often get an edge over other immigrants overseas. About 73% of South Asians speak English and atleast one other language.

Asian Indians prefer to communicate in their native Indian tongues like Hindi, Punjabi, Gujarati, Bengali, Telugu, etc.

They also prefer to watch and read in-language media's.